
I assume everyone has seen the new Comedy Central logo by now. They unveiled it back in January of this year. I just recently saw it for the first time, yet I had seen this same logo a few years ago…because I had created it! Well, something quite similar anyways. Very similar in fact. Somehow I managed to miss this logo redesign of theirs until I was on a flight home from L.A. this summer. I was kind of dozing off and kind of watching the tv of the kid in front of me (because I was too cheap to spend $6 for a couple hours of airplane tv). Then my eyes caught a glimpse of the icon in the corner of the screen…it was my old logo! What station was this? Had I unknowingly stolen my old logo idea from a special tv station hidden in the clouds on a prior flight? It turns out I did not. It was Comedy Central’s new logo, created by The Lab from NYC. I immediately sat upright, whipped out my old business card, and woke up my girlfriend to have a look.

I had created this logo a few years ago when I was trying to start up my own design company. I thought it was a pretty cool idea at first—a logo that resembled the copyright logo but with a spin. I fell out of love with it after awhile though because of numerous people saying it resembled the Chicago Cubs logo. I’m a die hard White Sox fan so that wasn’t going to work. I also felt it was pretty plain and didn’t fit the feel of my work. So after a short while, I redesigned my logo to something which I thought was better. I thought that was end of me seeing that ‘C’ in ‘C’ logo. Even the use of Comedy Central’s logo in other images is quite similar to my use of it.

COMEDY CENTRAL

COLOSSUS OF CLOUT
I’ve been reading tons of blogs about the new logo, seeing the awards it’s been receiving, hearing the praise of the “copyright-looking” logo, and think to myself…well, shit. I feel proud sometimes when I read the reviews—they’re basically critiquing my work. Other times I wonder…Most likely the logo is a coincidence, but what if somehow, someone of importance had gotten their hands on my old business card? I was in NYC a couple years back throwing around my cards left and right trying to get some freelance work for my newly started adventure. What if someone had liked what they saw and it got stuck in their brain, knowingly or unknowingly, and then it came out when ideas for their new logo were being thrown about? Probably not, but I wonder.
I never copyrighted or trademarked my old logo and I still like my newer logo better, but COME ON people! It’s kind of funny actually. Imagine me sending Comedy Central a cease and desist letter and demanding they change the name of Jon Stewart’s show to the Colossus of Clout Power Hour, with just an old-ass quark file and a stack of unused business cards backing me up. What I think is great too, is that the logo wasn’t good enough for me to keep, but it was good enough for a giant cable network.