Jack Daniel’s is true American, and their new Declaration of Independence campaign captures that perfectly. Amazing. I love it. They partnered with three of my favorite artists to capture perfectly what true American craft means and how it’s done. To create these five posters, the artists used traditional old-school methods—carving letters out of an old Jack Daniel’s whiskey barrel, hand-sewing and embroidering a flag, and hand painting the side of an old truck. The posters are great, but the videos are even better. The process is AMAZING.